Sunday, February 8, 2009

Final Project Assignment

My choice for company website was an easy one. I chose my work, Dashboard by Karl's. Dashboard is a car electronics store located in sioux falls. It's owned by Karl's TV and Appliance and as such has a single page hidden in Karl's main website. This single page hidden within in the products section of their main website really does nothing for Dashboard. It is a overly simplistic template and is out of date. This is primarily because Karl's doesn't currently have a strong online footing with only having launched their own website a few years ago.

Dashboard by Karl's needs a website of it's own where it can showcase custom work and have an updated listing of brands carried. Not only that but be able to easily update the site and advertise for car shows or special promotions. Although I strongly feel the most useful aspect of the site will be showcasing the custom work we have done because that's what gets people excited about the business. I spoke with the manager and the dashboard location and he was very supportive of the idea and I don't forsee too many challenges. I will have to track down lots of photos and come up with a general design theme. Dashboard has a logo but not really any design personality. Also, designing some effective way to organize and navigate the photos will be very important.